The world of sports broadcasting just got a little more exciting with Cox Media Group's (CMG) recent announcement. In a move that will thrill fans and local communities alike, CMG has secured multi-year broadcast rights for the Orlando Magic and Charlotte Hornets, starting with the 2026-27 NBA season.
Local Love for Local Teams
One thing that immediately stands out is CMG's commitment to bringing local sports back to the fans. In an era where streaming services and national broadcasts often take center stage, this deal ensures that the heart and soul of these teams - their local fanbases - can tune in and cheer them on without any barriers.
For the Orlando Magic, games will be aired on WRDQ-TV 27 and WFTV Channel 9, covering Orlando and Central Florida. Jacksonville and Northeast Florida fans will have the newly launched Action Sports Jax TV on WJAX-TV 47.2, with additional games on WJAX-TV 47 and WFOX-TV 30. As for the Charlotte Hornets, their games will return to free over-the-air broadcasting for the first time in 27 years, airing on WAXN-TV 64 and WSOC-TV, a move that will undoubtedly bring a sense of nostalgia and excitement to long-time fans.
A Broader Perspective
What many people don't realize is that these local broadcast deals are not just about the games themselves. They represent a deeper connection between sports organizations, media groups, and the communities they serve. By providing essential local journalism, reliable weather updates, and community-focused programming, CMG is building a comprehensive platform that goes beyond sports.
The Future of Sports Broadcasting
With Action Sports Jax TV, CMG is taking a unique approach by offering a dedicated sports channel that caters to a wide range of interests. From professional sports to high school games, and even community sports events, this channel aims to become a one-stop destination for sports enthusiasts in Jacksonville. Additionally, the inclusion of Jacksonville Jaguars pregame and postgame coverage showcases CMG's understanding of the diverse sports landscape and its commitment to providing comprehensive coverage.
A Personal Take
As an avid sports fan myself, I find this development incredibly exciting. It's a reminder that, despite the rise of digital platforms, there's still a strong demand and value for local, over-the-air broadcasting. This deal ensures that fans can continue to gather around their TVs, share the excitement, and create lasting memories. It's a step towards preserving the traditional sports viewing experience while embracing the benefits of local media.
Final Thoughts
In a world where sports often unite communities, CMG's initiative to bring these games back to local fans is a welcome move. It's a reminder that, sometimes, the best way to experience the thrill of sports is through the lens of your local broadcaster, surrounded by the familiar faces and voices of your community.
